At Shell's marketing campaign for their new "Nitrogen-Enriched Gasoline."
"Get the most out of every drop."
Yes, certainly. It seems that their chemistry department and their marketing department have teamed up to sell you gasoline (a combustible) spiked with nitrogen (an inert gas)! And you're dumb enough to buy it! Holy shit!
They're even going to give it an ironic slogan, and you won't even realize the irony!
Nitrogen is something you put in a Stout to give it a nice head. It's also what ~80% of our atmosphere is made up of, as well as... inert.
Skeptical.
Saturday, March 14, 2009
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